About Us

YuMe is a video advertising technology company that makes it easy for publishers to make money from their video content and for advertisers to reach audiences in a powerful way.

Jayant Kadambi and Ayyappan Sankaran founded YuMe in 2004 after recognizing that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue.  Realizing that video is fundamentally different than banners and text, in 2007 YuMe launched an advertising technology solution that could properly monetize, distribute, traffic and report against video.

ACE, YuMe's video ad management platform, helps publishers make the most money possible from their video inventory, managing as many syndication partners as they choose and expanding to any platform - Web, downloads, mobile, and IPTV.  YuMe aggregates the best in video content, representing over 500 premium publishers including MSN, NBC and Fox News.  With more than 1 billion video streams and 65 million unique viewers, YuMe serves over 25 million in-stream video ads per day.

YuMe is a privately held company backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures. YuMe is headquartered in Redwood City, CA.

Source: comScore, VideoMetrix, August 2009