Resources

These days consumers can find video running on TV network websites, embedded on personal blogs and social network profiles, and even on mobile phones. This explosion of content syndication has been wonderful for consumers, letting them watch their favorite movies and shows wherever and whenever they want, but limitless choice for consumers has led to confusion and uncertainty for marketers.

In this whitepaper we explore the different types of syndication, address risks associated with auto play and below the fold ad placements and define key industry terms in an attempt to help make sense of video impressions in the era of syndication.

Today we released for the first time an analysis of trends we are seeing in online video advertising based on the 3 billion ad impressions we have served from January 2009 through September 2009. In the report we address video ad unit performance, top video advertising spenders, most in demand audience demos, and more.

We hope you will find this data useful in understanding the trends currently shaping the in–stream video advertising landscape.

Learn how YuMe calculates an iGRP (Internet gross rating point) for video ad campaigns, as well as how to determine the overall reach and frequency for a campaign that uses both mediums.

One of the greatest challenges in advertising is delivering the right ad to the right user. Learn how YuMe has taken the first step in solving this problem for both advertisers and publishers with its remarketing 1.0 program.