YuMe, BitTorrent Team to Run Video Ads in Content
APRIL 02, 2007 -
YuMe Networks, a startup broadband ad network/technology company, has struck a unique deal with BitTorrent, the former renegade peer-to-peer content sharing platform that recently began legally licensing content from TV networks and movie studios to rent or sell online.
Through the new partnership, YuMe will deliver video ads within content from the gamer-focused cable net G4 that is downloaded via BitTorrent. Game publisher Eidos Interactive will be the first advertiser to take advantage of this partnership, promoting the new video and PC game Lara Croft Tomb Raider: Anniversary.
This is the first time BitTorrent has run ads with video shared via its platform, and one of the first times that ads have been inserted within video content that is downloaded from the Web (most video ads appear within video streams).
According to YuMe CEO and co-founder Jayant Kadambi, the company's proprietary technology allows advertisers to traffic and track video ads on nearly any digital platform, whether it is the Internet, mobile or IPTV. —Mike Shields
