| Target your inventory with AFP
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Providing the necessary ad operations support for customized ad sales packages that require complex inventory targeting is a tricky endeavor. ACE for Publishers (AFP) offers a complete set of inventory organization features, enabling your Ad Operations team to support the operational complexity of high-CPM, targeted custom sales packages with ease.
AFP includes two fully-functional methods of organizing and targeting your video inventory: by the expected context of your video players and the content within each player. These features facilitate:
Time-saving targeting
AFP’s inventory organization tools enable you to create custom ad packages and sell ad inventory based on player location and/or content type. Additionally, AFP allows you to set business rules around the delivery of advertising to a particular type of video and/or a particular set of contexts—ranging from O&O sites to syndication partners’ properties—while specifying exclusions by advertisements, ad categories, and advertisers. And since AFP honors the rules associated with each targeting package for you, you can avoid unnecessary operational busywork.
Easy, accurate bookkeeping
AFP helps you track payments and site-by-site performance metrics—such as views, clicks, revenue, and total acquisition cost (TAC)—for each custom sales package and its associated targets and exclusions…without the usual headaches.
Powerful APIs for video metadata
In order to help you easily ingest video metadata and ad rules from your video CMS, AFP also offers an API and a robust toolset for managing your video content metadata.
