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YuMe Connected TV: Advertisers

Extend Your Reach to TV 2.0

 

The connected TV market is scaling rapidly. According to GFK Market Analysis, Piper Jaffray, and DeutscheBank, 35 million smart TVs will be in consumer households around the globe by the end of 2011, and 65% of TVs sold in 2012 will be connect-capable. YuMe’s Connected Audience Network enables advertisers to reach their target audience at scale whenever and wherever they consume content—even on connected TVs. Advertisers can touch consumers as their viewing behaviors shift between devices over the course of the day and ultimately deliver the reach they need.

 

Leverage Premium Content

YuMe helps you associate your brand with user-initiated content to promote brand awareness and recall in a brand-safe environment. 

 

Create an Integrated Ad Experience

YuMe’s Embedded SDK is built into the TV, so your ad is integrated at every stage of interaction, creating a seamless experience for consumers.

 

Reach consumers when they are highly engaged and in "seeking mode"

YuMe’s unique integrations with consumer electronics (CE) manufacturers enable you to make a positive first impression in the “home page” of the connected TV.

 

Gain exposure in an uncluttered TV advertising environment

YuMe's ACE Relevance Engine allows you to reach your consumers in a clean, well-lit environment that is only accessible through YuMe.