REDWOOD CITY, Calif. – June 16th, 2011 – YuMe, the leading relevant video advertising technology company, today announced the appointment of Tim Laehy to Chief Financial Officer.  Laehy brings many years of executive financial experience to YuMe and will help the company navigate its global expansion and continued growth.  Also today, YuMe announced the opening of a UK office and the acquisition of leading mobile video advertising company, Appealing Media.

“Over the past several years we have been building our executive team to execute on the promise of video advertising as consumer use of online, mobile and connected TV video explodes,” said Michael Mathieu, CEO of YuMe.  “With a track record of success managing teams and guiding companies through financial events, Tim is perfectly suited to lead YuMe’s financial strategy as we continue to build on our growth.”  

Laehy brings years of executive experience to YuMe, as the former Chief Financial Officer of several technology companies, including CloudShield Technologies, the cyber security equipment and software provider acquired by SAIC, and Collation, Inc., an enterprise software company acquired by IBM. Previously, Laehy served as Executive Vice President of Finance and Chief Financial Officer of Covad Communications, where he was instrumental in raising nearly $2.5 billion in funding and later took the company public.   

“I’m thrilled to join YuMe at this exciting stage in the company’s growth,” said Tim Laehy, Chief Financial Officer, YuMe. “I look forward to continuing to build on YuMe’s already reputable brand and helping foster company growth in 2011 and beyond.”
Over the past year, YuMe has doubled employees here and in India and is on pace to double again by the end of the year.  Now with offices in London, India and the US, the company is building a global base to help companies take advantage of the growth of online and mobile video consumption. 

YuMe’s ACE platform enables advertisers and publishers to manage advertising campaigns across all screens – PC, Mobile, connected TV, providing the most complete solution for advertisers and publishers looking to reach today’s consumers with video.

Laehy holds a BS and MBA from SUNY at Buffalo.

About YuMe
YuMe is the leading, relevant video advertising technology company. It enables top-tier publishers to maximize profits on their professional video content while safely delivering the most effective advertising campaigns for major brands and their agencies. YuMe's patent-pending Relevance Engine powers both its premium in-stream video ad network, The YuMe Connected Audience Network, and its industry-leading advertising management solutions, ACE for Publishers and ACE for Advertisers. The YuMe Relevance Engine matches the right ad to the right audience on whatever screen they are viewing—PC, mobile, or connected TV. As a result, YuMe gives publishers and advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms. YuMe is a privately held company headquartered in Redwood City, CA and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures, Menlo Ventures, and Intel Capital. For more information, visit www.YuMe.com, follow @YuMevideo on Twitter (www.twitter.com/YuMevideo), or become a fan of YuMe on Facebook at www.facebook.com/YuMevideo.