YuMe and Verto Analytics partnered on research quantifying a "day in the digital life" journey of video consumers. The study showcases the breadth of touch points throughout the day as consumers engage with apps and video across computers, smartphones, tablets, connected TV, gaming consoles, and other media streaming devices.
Video: Day in the Life & Platform Pathway
The Influence of Interactivity
YuMe and Ipsos explored how dynamic digital creative formats can drive engagement and brand metrics beyond clicks and views. The research provides insights that substantiate how approaching multi-screen campaigns with dynamic creative design can potentially elevate campaign performance on an impression level and help advertisers make every impression count.
Understanding New Ad Lengths
YuMe and IPG Media Lab partnered to explore how to effectively engage audiences across all ad lengths, verticals and devices, determining whether traditional branding metrics were impacted. The study sampled nearly 10,000 consumers across PC, smartphone and tablet devices, and tested ads for five brands: Charles Schwab, Hotwire, Jeep, Miller Lite and TV Land. Consumers were driven to content that matched their real-life consumption behaviors. Prior to the content, consumers were randomly shown a single pre-roll ad of 5, 10, 15, 30, or 45+ seconds.
U.S. Hispanic Game Day Survey
Between February 2nd and 4th, YuMe polled 500 U.S. Hispanic Respondents via an online survey regarding their intended activities during the Big Game, their intended device usage, as well as their thoughts about advertising during the game itself.
U.S. Live Big Game Survey
On February 7th, 2016 during the Big Game, YuMe polled over 500 U.S. individuals between the ages of 18 and 55 via an online survey regarding their game-time activities, device usage during the game, as well as their thoughts about advertising during the game.
Your Ad, Their Choice - Political Advertising in the Digital Era
In September 2015, YuMe conducted an online survey of more than 600 voters to understand the perceived and actual effectiveness of digital political advertising. Respondents were polled on their opinion of both online and offline (e.g. campaign call, yard sign, billboard) advertising methods. Results show that respondents feel there are too many political ads as a whole, but still respond most favorably to online advertising. In particular, the millennial generation responds to online advertising at higher rates than other demographics. Across all age groups, offline contact is considered l...
In September and November 2015, YuMe ran two polls of more than 1100 respondents via an online survey to understand consumer behavior during the holiday shopping season. Our holiday survey reveals consistent clusters of shopping habits around Black Friday and Cyber Monday. Research shows the significance of mobile advertising as well as capitalizing on key holiday shopping periods.