Virtual reality and 360 video are poised to be the next generation of immersive technologies. Both present a new paradigm for brands and content publishers to engage with their audiences. As such, YuMe commissioned Nielsen to explore the immersive qualities of these new platforms and to establish the groundwork for understanding the opportunity for brands and content providers. Utilizing neuroscience and biometric monitoring techniques, the research captures the engagement response to content within a television experience, 360 video, and virtual reality to help substantiate the power and i...
Exploring Immersive Technologies
YuMe's Publisher's Guide highlights consumer survey results focused on understanding the relationship between video viewing habits and ad receptivity.
Power Of Video
YuMe's Power of Video research highlights consumer survey results focused on understanding video's role as an engagement and sales-driver. The findings reinforce the value of digital video campaigns in triggering video sharing, eliciting strong emotional response and driving action, with 66% of digital video viewers indicating they've taken action after seeing a digital video ad.
YuMe surveyed more than 5,000 consumers to understand how cultural, environmental and life events influence purchase behavior, media viewing habits, device preferences and the impact on consumer marketing. The study found that while there are common characteristics that define the entire generation, there is more depth and nuance to the audience that advertisers should be aware of in order to influence this segment and drive higher engagement.
Video: Day in the Life & Platform Pathway
YuMe and Verto Analytics partnered on research quantifying a "day in the digital life" journey of video consumers. The study showcases the breadth of touch points throughout the day as consumers engage with apps and video across computers, smartphones, tablets, connected TV, gaming consoles, and other media streaming devices.
The Influence of Interactivity
YuMe and Ipsos explored how dynamic digital creative formats can drive engagement and brand metrics beyond clicks and views. The research provides insights that substantiate how approaching multi-screen campaigns with dynamic creative design can potentially elevate campaign performance on an impression level and help advertisers make every impression count.
Understanding New Ad Lengths
YuMe and IPG Media Lab partnered to explore how to effectively engage audiences across all ad lengths, verticals and devices, determining whether traditional branding metrics were impacted. The study sampled nearly 10,000 consumers across PC, smartphone and tablet devices, and tested ads for five brands: Charles Schwab, Hotwire, Jeep, Miller Lite and TV Land. Consumers were driven to content that matched their real-life consumption behaviors. Prior to the content, consumers were randomly shown a single pre-roll ad of 5, 10, 15, 30, or 45+ seconds.