Video Ad Metrics Report

Our February Video Ad Metrics Report contains the first data we are publishing about how the video advertising landscape is shaping up in 2010. Drawing on the ad impressions we served between January and late February 2010, the report examines issues including the relative performance of of 15 and 30 second pre–roll units, and that age old question “who’s clicking on ads?”

We hope you will find this data useful in understanding the trends currently shaping the in–stream video advertising landscape. If you have a question about the video advertising landscape, email us at advertise@yume.com, and we will try to address it in a future report.

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