Brands Can Leverage New CTV Audience Insights to Improve Campaigns Across Screens
REDWOOD CITY, CA – March 1, 2017 – YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, today announced that it is working with Nielsen to bring to market the first programmatic platform-based campaign-based audience composition measurement offering for Connected TV (CTV) campaigns. This unique offering allows YuMe to provide clients with campaign-level audience measurement data across its vast network of app publishers within the CTV marketplace, including TVs that are connected to the Internet via OTT devices, Blu-ray players, streaming boxes or sticks (like Roku and Apple TV), and gaming consoles, or have built-in internet capabilities (i.e., a Smart TV).
“At the Dentsu Aegis Network, our goal is to implement buys using consumer insights combined with the latest tools to meet our clients’ brand goals,” said Michael Law, EVP, Managing Director, Video Investments at Dentsu Aegis Network. “We look forward to continuing our partnership with YuMe to obtain more insightful CTV audience data to further improve our video campaigns across mobile, linear TV, CTV and desktop.”
According to a recent eMarketer report, connected TV users are estimated to reach 202.1 million by 2020, and represent 60.4% of the US population, up from 56.1% in 2016.
“As the CTV market continues to grow and become a focal point in cross-screen strategies, marketers need a solution that allows them to compare audiences across all screens - and optimize their campaigns based on this crucial data,” said Michael Hudes, Chief Revenue Officer, YuMe. “Our relationship with Nielsen allows us to not only deepen the level of audience reporting we provide on CTV campaigns, but also align these insights across a brand’s mobile, linear TV and desktop initiatives.”
Brands that run CTV campaigns with YuMe may be eligible for audience composition reporting that offers demographic breakouts based on Nielsen’s audience data.
“Audience measurement is paramount to effective media strategies, and we’re excited to be working with YuMe to bring connected television campaign level audience measurement into the programmatic space,” said Thomas Eaton, Senior Vice President Digital Platform Client Solutions, Nielsen.
"Rising CTV device ownership is one of the video ad industry’s biggest remaining measurement challenges,” said Amy Bickers, VP/Director, Eicoff. "We look forward to leveraging the insights to make smarter CTV and cross-screen campaign investment decisions.”
YuMe’s new custom audience composition campaign measurement offering is available now.
YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit www.YuMe.com/pr, follow @YuMevideo and like YuMe on Facebook.
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