Microsoft Video Crossing Platforms
September 27, 2007              Bits: The New York Times Technology Blog  

Microsoft Brings Web Video and Ads to Home TVs
September 27, 2007              ClickZ  

Narrowing the Search in Online Video
September 26, 2007             Television Week  

Adobe Goes Deeper with Flash
September 6, 2007                NewTeeVee  

YuMe Launches New Video Ad Formats
August 20, 2007                    Red Herring  

Covering Bases, Video Ad Network YuMe Offers Many Ad Formats
August 20, 2007                   ClickZ

Video advertising meets Web 2.0
July 20, 2007                       San Jose Business Journal  

Jayant Kadambi: Making Money In Online Video
June 25, 2007                      San Francisco Examiner

The Revolution of Video Advertising
May 30, 2007                        Entrepreneur

Maybe There Actually Is a Way to Monetize Online Video Upstart YuMe Can Track Content as It Travels Across Web
May 17, 2007                       Madison & Vine

Barrage a Trois? Middlemen Clamor for Piece of Digital–TV Action
April 9, 2007                       Advertising Age

BitTorrent to Serve Up Ads
April 3, 2007                       Red Herring

Startup Extends Ads to Video Downloads
April 2, 2007                       MSNBC

YuMe, BitTorrent Team to Run Video Ads in Content
April 2, 2007                       MediaWeek

Targeted real–time ads reach downloaded content
April 2, 2007                       CNET

YuMe Launches P2P Video Campaign for Eidos Interactive over BitTorrent
April 2, 2007                      ClickZ

Start–Up Aims to Improve Ad Targeting for Online Video Content
March 5, 2007                    ClickZ

Start–Ups Seek to Cash In on Web–Video Ads
March 2, 2007                    The Wall Street Journal

Venture dollars pave way of new media
November 12, 2006            Mercury News