Privacy Policy

This privacy policy (the "Policy") describes YuMe Inc.’s (“YuMe” or “we” or “our” or “us”) practices regarding the collection of personal information from visitors to http://www.yume.com (the “Site”), as well as our use and disclosure of that information. By visiting the Site, you consent to the collection, disclosure and use of personal information in accordance with this Policy.

This Policy does not describe our practices with respect to information we collect through the operation of our advertising network. The privacy policy applicable to our advertising network can be found at http://yume.com/privacy_opt_out.php.

Personal Information
"Personal information," as used in this Policy, is information that specifically identifies an individual, such as an individual’s name, address, telephone number, or e–mail address. Personal information also includes information about an individual’s activities, such as information about his or her activity on the Site, and demographic information, such as date of birth, gender, geographic area, and preferences, when any of this information is linked to personal information that identifies that individual.

Collection of Information
Automatically Collected Information
We may automatically collect certain information from you by analyzing your use of the Site, such as your IP address, browser type, pages accessed, and duration of visit. This information does not necessarily enable us to personally identify you. If it does, it is treated as personal information under this policy.

"Cookies" are one means of automatic information collection that we use. A "cookie" is a small text file containing a string of characters. If you are one of our publishers, we use a session ID cookie (meaning it is deleted when you close your browser) when you login to your account to maintain your authentication information. We may also use cookies to improve the quality of our Site and our services by tracking user trends, store user preferences, and customize your experience. Most browsers are initially set up to accept cookies, but you can change your browser settings to cause your browser to refuse cookies or to indicate when a cookie is being sent. You can remove persistent cookies by following directions provided in your Internet browser’s "help" file or menu. Please be aware, however, that some aspects of the Site may not function properly if cookies are disabled.

User Provided Information

We collect personal information that visitors choose to provide to us through the Site. For instance, when a visitor to our Site registers to express interest in joining our advertising network as a publisher or advertiser, we collect the personal information required by the applicable registration form. In addition, visitors to our site may choose to send us an e–mail, in which case we collect any personal information that the visitor chooses to provide to us. We may collect personal information such as name, e–mail address, postal address, telephone number (landline and cell), demographic information, profile information, and other types of personal information in these manners.

Use of Personal Information

We may use personal information to provide services and information that you request; to enhance, improve, operate, and maintain the Site, our programs, services and other systems; to prevent fraudulent use of our Site and services; to tailor your user experience; to maintain a record of our dealings with you, and for other administrative purposes.

We may also use personal information to contact you regarding products, services, events, programs, and offers that we believe you may find of interest. We allow you to opt–out from receiving marketing communications from us as described in the "Choice" section below.

We will use your email address, without further consent, for administrative communications such as for customer service purposes and notifying you of any issues with your use of the Site.

Disclosure of Personal Information

We do not sell personal information collected through the Site to third parties. We may disclose personal information to third–party service providers that assist us in running our business, including providers of data storage and processing facilities. We limit the personal information provided to these service providers to that reasonably necessary for them to perform their functions and require them to use reasonable confidentiality measures.

We may also disclose personal information if we believe that doing so is legally required or is in our interest to protect our property or other legal rights (including, but not limited to, enforcement of our agreements), or the rights or property of others.

In addition, information we collect through the Site, including personal information, may be disclosed and transferred as part of any merger, acquisition, debt financing, sale of assets, or change of control of our company, as well as in the event of an insolvency, bankruptcy or receivership in which personal information could be transferred to third parties as one of our business assets.

Choice

If you receive commercial email from us, you may unsubscribe at any time by following the instructions contained within the email. You may also opt–out from receiving commercial email from us by sending us an email or by writing to us at the address given at the end of this policy. Additionally, if you do not wish to be notified by telephone or postal mail regarding products, services, events, programs, and offers that we believe you may find of interest, you may opt–out from such communications by sending us an email or by writing to us at the address given at the end of this policy.

Links

The Site contains links to other web sites, products and services that we do not own, operate or control. If you choose to visit or use any third–party web sites, products or services, please be aware that this Policy will not apply to your activities or any information you disclose while interacting with third parties.

Children
The Site contains links to other web sites, products and services that we do not own, operate or control. If you choose to visit or use any third–party web sites, products or services, please be aware that this Policy will not apply to your activities or any information you disclose while interacting with third parties.

International Visitors
Our Site is hosted in the United States and is generally intended for United States visitors. If you visit from the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please be aware that you are transferring personal information to the United States. The United States does not have the same data protection laws as the EU and some other regions. By providing personal information to us, you consent to the transfer of it to the United States and the use of it in accordance with this policy.

Security
We use security measures that are reasonably designed to protect personal information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please note, however, that no data security measures can be guaranteed to be completely effective. Consequently, we cannot ensure or warrant the security of any personal information or other information. You transmit personal information to us at your own risk.

Updates to this Policy
We may occasionally update this policy. When we do, we will also revise the "last updated" date at the beginning of the policy. Your continued use of this Site after such changes will be subject to the then–current policy. If we make changes to this policy that are materially less restrictive on our use or disclosure of personal information we have collected, we will attempt to obtain your consent before implementing the change. We encourage you to periodically review this policy to stay informed about how we collect, use, and disclose personal information.

Contacting Us
If you have any questions, comments, or concerns about this privacy policy, please email us at privacy@yume.com.