Behavioral Targeting
Raise your ads relevance and boost your ROI.
YuMe is the largest premium video network that offers behavioral targeting. There is not another video network that can deliver campaigns targeted to specific profile segments on the same scale. Advertisers who want to deliver a behaviorally targeted campaign no longer need to go to multiple providers. Media buyers can simplify their buying process by creating a single behavioral targeted campaign with YuMe.
Our behavioral targeting system lets advertisers reach highly qualified audiences based on purchase intent. By leveraging data about viewers’ browsing behaviors, search histories and video consumption habits, YuMe delivers relevant content to consumers who are already in the market for a particular product or service.
YuMe now enables advertisers to target users who show interest or intent to purchase in the auto, travel and retail verticals. For example, auto manufacturers will now have the opportunity to target video ads only to viewers who have recently compared car prices online or searched for a specific car make and model.
With YuMe’s intent-based targeting, marketers can tailor their messages to viewers on a national scale – and engage with them on a whole new level. Our system benefits our 400+ publishers, too, by utilizing the breadth of video content available through our network.
