Campaign Optimization Engine

Make more money – fill every slot with the highest CPM advertising

YuMe’s Campaign Optimization Engine matches each video ad impression to the best money-making opportunity. With a single, one-time integration YuMe's campaign optimization engine accepts feeds from you the publisher, YuMe’s ad sales team, third-party ad networks, and third-party syndication feeds, and optimizes them to achieve a 100% fill rate.

Through an integrated dashboard that reports on each feed’s performance in real time, all feeds are automatically adjusted, adapting to the parameters you’ve set to monetize each video impression and maximize revenue. Our CPM Optimization Protocol (COP) makes sure the highest CPM ads are running on your inventory by automatically adjusting campaigns to extract maximum value.

Ad campaigns can be optimized based
on the following performance variables:

Advertising CPM rate

CTR (click-thru rate)

Ad placement type (pre-roll vs. mid-roll vs. overlay)

Fill-rate

Impression volume

Mondo Media has used YuMe to drive its video inventory fill rate up to 100%, while increasing its eCPM by over 70%.

> see the case study

'Our ability to fully monetize the popularity of content like 'Happy Tree Friends' depends on how well we can match each placement in our inventory to the best-performing available ad feed, no matter where it's coming from. YuMe gives us both the real-time transparency and automation to make this possible, and the technology to make sure each ad ends up where it needs to be.'
— John Evershed, CEO, Mondo Media

ACE Ad Platform

Campaign Optimization

Inventory Forecasting

Remarketing

Behavioral Targeting

Resources

Ad Campaign Spotlight