Jayant's interview with Beet.tv - July 24, 2008
Consumers may find pre–roll ads annoying, but they’re still the highest–performing asset and the model favored by large TV advertisers, according to Jayant Kadambi, CEO of video ad network YuMe.
Kadambi says that overlay ads, which are banners at the bottom of the screen, perform–second best and get a good viewer response because they’re non–intrusive.
We caught with him at the AlwaysOn conference at Stanford last month.
––Kelsey Blodget, Associate Producer